This is the Winkelhaus Floral Company Float in this parade, Howell, Michigan, 1947.
The photograph was taken as the parade moved west on Grand River Avenue. The Howell Carnegie Library is in the background, and note, the brick street that is Grand River Avenue.
Winkelhaus Floral Company was located at 203 West Grand River Avenue, Howell, Michigan. It was later renamed Heller's Flowers.
The names of the persons in the picture are unknown.