This is an early homecoming event in Howell, Michigan. Homecomings were held annually in small towns early in the 20th century. The homecoming activities often coincided with the fair.
This picture is looking east on Grand River Avenue near the intersection of Michigan Avenue, (Division Street, East Street), and in the picture is a banner, "Welcome Home", and also onlookers, buggies, early cars, and the storefronts.
Grand River Avenue is unpaved; this street was not paved until 1915.
This is a link to an announcement about the 1910 Homecoming in Howell.